Sharon Ehrlich

CREATIVE DIRECTOR AND CO-FOUNDER

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Sharon fell madly in love with words as a kid, got a journalism degree, and then decided cracking brands’ voices was way more fun than the news. As a writer and group creative director, she has spent over 15 years impacting some of the world's biggest brands like MasterCard, Coca-Cola, Wendy's, Staples, Verizon, and Nikon. And leading multi-million dollar accounts Weight Watchers and Kohl’s. When she’s not telling brands' stories, she’s developing lyrics, TV shows, and giving back - with a big fat smile on her face. sharon@thewecollective.nyc

Tracey Smith

DIRECTOR, CREATIVE DIRECTOR, AND CO-FOUNDER

Tracey is an artist, creative and director based in NYC. For over 15 years, she has been generating ideas and designs for all types of brands including Nikon, MasterCard, USPS, Ad Council, The US Army, Verizon, Moroccan Oil, Starbucks, among others. By the age of 28, she was sent to Cannes to represent the US in the Young Lions Creative Competition. In 2009, she launched 48h & Sons, a start up design and branding collective that originated out of design-love done beautifully within their 48hour concept. This led to all types of art projects, package design and product development over the years. Tracey is also in post production on a documentary she directed, The Passion Project. And currently focusing on truth, reality and storytelling, co-directing under SMITH+TOPAZ, with award-winning filmmaker Topaz Adizes. tracey@thewecollective.nyc

 

Collective Awards include: 
2016 Webby Award, #1 Green Website of 2016
2015 Emmy Award, Outstanding Creative Achievement In Interactive Media
2014 Cannes Lions Interactive Finalist
2011 Shorty Award, Best use of social media
2010 NY Cresta Awards, Finalist, TV/Cinema/Digital
2010 NY Festivals Finalist
2009 NY ADDY’s, Mixed Media
2009 NY ADDY’s, OOH
2009 District Two ADDY’s, OOH & Mixed Media
2009 NY Festivals Finalist
2007 Creativity Platinum Award
2007 Cannes Lions Finalist
2006 Cannes Lions Young Creatives, 1st place Team USA

 

 

Brands WE've
 
WOrked WITH

American Express

Coca-Cola

Dentyne

Kohl's

MasterCard

Maybelline

Nikon

Sony

Staples

United States Postal Service

US Army

Verizon

Weight Watchers

Wendy's, etc.


WE COLLABORATORS

Harbor Picture Company

Killer Films Media

RadicalMedia

Framestore

SMITH+TOPAZ

Create 360

Badger & Winters

Wax Editorial

The Skin Deep

Rage Grace & Partners

Goodification, etc...